Transforming followers into fans: a study of Chinese users of the WeChat Official Account

Title
Transforming followers into fans: a study of Chinese users of the WeChat Official Account
Authors
Keywords
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Journal
ONLINE INFORMATION REVIEW
Volume 41, Issue 7, Pages 1029-1045
Publisher
Emerald
Online
2017-09-29
DOI
10.1108/oir-01-2016-0013

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