标题
Consumer engagement in social media brand communities: A literature review
作者
关键词
Consumer engagement, Social media, Literature review, Integrative framework
出版物
INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT
Volume 63, Issue -, Pages 102457
出版商
Elsevier BV
发表日期
2021-11-25
DOI
10.1016/j.ijinfomgt.2021.102457
参考文献
相关参考文献
注意：仅列出部分参考文献，下载原文获取全部文献信息。- Fostering Consumer–Brand Relationships through social media brand communities
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- Community engagement and online word of mouth: An empirical investigation
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- Influence of WOM and content type on online engagement in consumption communities
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- Beyond likes and tweets: Consumer engagement behavior and movie box office in social media
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- How to measure engagement in Twitter: advancing a metric
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- Understanding relationships among customer experience, engagement, and word-of-mouth intention on online brand communities
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- Transforming followers into fans: a study of Chinese users of the WeChat Official Account
- (2017) Lingyun Guo et al. ONLINE INFORMATION REVIEW
- Contextualizing the twin concepts of systematicity and transparency in information systems literature reviews
- (2016) Guy Paré et al. EUROPEAN JOURNAL OF INFORMATION SYSTEMS
- Does culture matter in effectiveness of social media marketing strategy? An investigation of brand fan pages
- (2016) Imran Khan et al. Aslib Journal of Information Management
- Gift or threat? An examination of voice of the customer: The case of MyStarbucksIdea.com
- (2014) Hanjun Lee et al. Electronic Commerce Research and Applications
- Determinants of users’ continuance of social networking sites: A self-regulation perspective
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- Can we get from liking to buying? Behavioral differences in hedonic and utilitarian Facebook usage
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- Virtual communities: A marketing perspective
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- Understanding the appeal of user‐generated media: a uses and gratification perspective
- (2009) Guosong Shao Internet Research
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