A purchase decision support model considering consumer personalization about aspirations and risk attitudes
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Title
A purchase decision support model considering consumer personalization about aspirations and risk attitudes
Authors
Keywords
Purchase decision, Multi-attribute utility theory, Online reviews, Parameter configuration, Preference heterogeneity, Incomplete criteria weights
Journal
Journal of Retailing and Consumer Services
Volume 63, Issue -, Pages 102728
Publisher
Elsevier BV
Online
2021-08-26
DOI
10.1016/j.jretconser.2021.102728
References
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