Ratings lead you to the product, reviews help you clinch it? The mediating role of online review sentiments on product sales

Published 2013 View Full Article

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Title
Ratings lead you to the product, reviews help you clinch it? The mediating role of online review sentiments on product sales
Authors
Keywords
-
Journal
DECISION SUPPORT SYSTEMS
Volume 57, Issue -, Pages 42-53
Publisher
Elsevier BV
Online
2013-08-16
DOI
10.1016/j.dss.2013.07.009

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