A purchase decision support model considering consumer personalization about aspirations and risk attitudes
出版年份 2021 全文链接
标题
A purchase decision support model considering consumer personalization about aspirations and risk attitudes
作者
关键词
Purchase decision, Multi-attribute utility theory, Online reviews, Parameter configuration, Preference heterogeneity, Incomplete criteria weights
出版物
Journal of Retailing and Consumer Services
Volume 63, Issue -, Pages 102728
出版商
Elsevier BV
发表日期
2021-08-26
DOI
10.1016/j.jretconser.2021.102728
参考文献
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