The role of visual cues in eWOM on consumers’ behavioral intention and decisions
Published 2021 View Full Article
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Title
The role of visual cues in eWOM on consumers’ behavioral intention and decisions
Authors
Keywords
eWOM, Online consumer review, Dual coding theory, User-generated picture, Performance heuristics, Popularity heuristics
Journal
JOURNAL OF BUSINESS RESEARCH
Volume 135, Issue -, Pages 663-675
Publisher
Elsevier BV
Online
2021-07-13
DOI
10.1016/j.jbusres.2021.06.055
References
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