The role of visual cues in eWOM on consumers’ behavioral intention and decisions

Title
The role of visual cues in eWOM on consumers’ behavioral intention and decisions
Authors
Keywords
eWOM, Online consumer review, Dual coding theory, User-generated picture, Performance heuristics, Popularity heuristics
Journal
JOURNAL OF BUSINESS RESEARCH
Volume 135, Issue -, Pages 663-675
Publisher
Elsevier BV
Online
2021-07-13
DOI
10.1016/j.jbusres.2021.06.055

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