The effect of negative online consumer reviews on product attitude: An information processing view

Published 2007 View Full Article

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Title
The effect of negative online consumer reviews on product attitude: An information processing view
Authors
Keywords
-
Journal
Electronic Commerce Research and Applications
Volume 7, Issue 3, Pages 341-352
Publisher
Elsevier BV
Online
2007-06-03
DOI
10.1016/j.elerap.2007.05.004

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