Do actions speak louder than voices? The signaling role of social information cues in influencing consumer purchase decisions

Title
Do actions speak louder than voices? The signaling role of social information cues in influencing consumer purchase decisions
Authors
Keywords
-
Journal
DECISION SUPPORT SYSTEMS
Volume 65, Issue -, Pages 50-58
Publisher
Elsevier BV
Online
2014-05-14
DOI
10.1016/j.dss.2014.05.002

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