Converting free users to paid subscribers in the SaaS context: The impact of marketing touchpoints, message content, and usage

Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged

(2018) Clarence Lee et al.   MANAGEMENT SCIENCE

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

(2018) Dokyun Lee et al.   MANAGEMENT SCIENCE

Examining the Impact of Keyword Ambiguity on Search Advertising Performance: A Topic Model Approach

(2018) Jing Gong et al.   MIS QUARTERLY

Fee or Free: When Should Firms Charge for Online Content?

(2017) Anja Lambrecht et al.   MANAGEMENT SCIENCE

Measuring Multichannel Advertising Response

(2017) Daniel Zantedeschi et al.   MANAGEMENT SCIENCE

Service Quality Variability and Termination Behavior

(2015) S. Sriram et al.   MANAGEMENT SCIENCE

Television Advertising and Online Search

(2013) Mingyu Joo et al.   MANAGEMENT SCIENCE

Information Goods vs. Industrial Goods: Cost Structure and Competition

(2011) Roy Jones et al.   MANAGEMENT SCIENCE

An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets

(2009) Anindya Ghose et al.   MANAGEMENT SCIENCE

Customer Lifetime Value Measurement

(2007) Sharad Borle et al.   MANAGEMENT SCIENCE