Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

Published 2018 View Full Article

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Title
Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook
Authors
Keywords
-
Journal
MANAGEMENT SCIENCE
Volume -, Issue -, Pages -
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Online
2018-01-19
DOI
10.1287/mnsc.2017.2902

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