Examining the Impact of Keyword Ambiguity on Search Advertising Performance: A Topic Model Approach

Published 2018 View Full Article

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Title
Examining the Impact of Keyword Ambiguity on Search Advertising Performance: A Topic Model Approach
Authors
Keywords
-
Journal
MIS QUARTERLY
Volume 42, Issue 3, Pages 805-829
Publisher
MIS Quarterly
Online
2018-08-29
DOI
10.25300/misq/2018/14042

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