Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged

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Title
Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged
Authors
Keywords
-
Journal
MANAGEMENT SCIENCE
Volume 64, Issue 6, Pages 2473-2495
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Online
2017-07-17
DOI
10.1287/mnsc.2017.2754

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