Promoting End-of-Season Product through Online Channel in an Uncertain Market
Published 2021 View Full Article
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Title
Promoting End-of-Season Product through Online Channel in an Uncertain Market
Authors
Keywords
Supply chain management, Dual-channel promotion, Decision timing, Uncertain market, Game theory
Journal
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
Volume -, Issue -, Pages -
Publisher
Elsevier BV
Online
2021-03-28
DOI
10.1016/j.ejor.2021.03.043
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