New Product Design under Channel Acceptance: Brick-and-Mortar, Online-Exclusive, or Brick-and-Click

Title
New Product Design under Channel Acceptance: Brick-and-Mortar, Online-Exclusive, or Brick-and-Click
Authors
Keywords
-
Journal
PRODUCTION AND OPERATIONS MANAGEMENT
Volume 25, Issue 12, Pages 2014-2034
Publisher
Wiley
Online
2016-06-21
DOI
10.1111/poms.12587

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