Coordination of the traditional and the online channels for a short-life-cycle product

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Title
Coordination of the traditional and the online channels for a short-life-cycle product
Authors
Keywords
Decision analysis, Pricing, Dual channels, Channel conflict, Risk attitude
Journal
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
Volume 258, Issue 2, Pages 639-651
Publisher
Elsevier BV
Online
2016-09-18
DOI
10.1016/j.ejor.2016.09.020

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