Effects of “craft” vs. “traditional” labels to beer consumers with different flavor preferences: A comprehensive multi-response approach
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Title
Effects of “craft” vs. “traditional” labels to beer consumers with different flavor preferences: A comprehensive multi-response approach
Authors
Keywords
Consumer research, Product labels, Information effects, Beer
Journal
FOOD QUALITY AND PREFERENCE
Volume 87, Issue -, Pages 104043
Publisher
Elsevier BV
Online
2020-07-31
DOI
10.1016/j.foodqual.2020.104043
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