What’s in a name? The effect of congruent and incongruent product names on liking and emotions when consuming beer or non-alcoholic beer in a bar

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Title
What’s in a name? The effect of congruent and incongruent product names on liking and emotions when consuming beer or non-alcoholic beer in a bar
Authors
Keywords
Beer, Non-alcoholic beer, Emotions, Expectations, Label, Product name, Context of consumption
Journal
FOOD QUALITY AND PREFERENCE
Volume 55, Issue -, Pages 58-66
Publisher
Elsevier BV
Online
2016-08-23
DOI
10.1016/j.foodqual.2016.08.008

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