Social media and sensemaking patterns in new product development: demystifying the customer sentiment

Title
Social media and sensemaking patterns in new product development: demystifying the customer sentiment
Authors
Keywords
-
Journal
ANNALS OF OPERATIONS RESEARCH
Volume -, Issue -, Pages -
Publisher
Springer Science and Business Media LLC
Online
2020-08-29
DOI
10.1007/s10479-020-03775-6

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