First Step in Social Media: Measuring the Influence of Online Management Responses on Customer Satisfaction

Published 2013 View Full Article

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Title
First Step in Social Media: Measuring the Influence of Online Management Responses on Customer Satisfaction
Authors
Keywords
-
Journal
PRODUCTION AND OPERATIONS MANAGEMENT
Volume 23, Issue 4, Pages 570-582
Publisher
Wiley
Online
2013-06-25
DOI
10.1111/poms.12043
References
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