Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix

Published 2008 View Full Article

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Title
Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix
Authors
Keywords
-
Journal
MANAGEMENT SCIENCE
Volume 54, Issue 3, Pages 477-491
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Online
2008-03-09
DOI
10.1287/mnsc.1070.0810

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