Combined effects of valence and attributes of e-WOM on consumer judgment for message and product

标题
Combined effects of valence and attributes of e-WOM on consumer judgment for message and product
作者
关键词
-
出版物
Internet Research
Volume 25, Issue 1, Pages 2-29
出版商
Emerald
发表日期
2015-01-20
DOI
10.1108/intr-09-2013-0199

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