A Unified Model for the Adoption of Electronic Word of Mouth on Social Network Sites: Facebook as the Exemplar

Title
A Unified Model for the Adoption of Electronic Word of Mouth on Social Network Sites: Facebook as the Exemplar
Authors
Keywords
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Journal
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE
Volume 22, Issue 2, Pages 202-231
Publisher
Informa UK Limited
Online
2018-03-27
DOI
10.1080/10864415.2018.1441700

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