Driving Impact through Inclusive Advertising: An Examination of Award-Winning Gender-Inclusive Advertising

Thematic analysis without paradox: sensemaking and context

(2022) Wilson Ozuem et al.   Qualitative Market Research

Finding gold at the end of the rainbowflag? Claim vagueness and presence of emotional imagery as factors to perceive rainbowwashing

(2022) Tim Wulf et al.   International Journal of Advertising

Scaling Social Impact: Marketing to Grow Nonprofit Solutions

(2022) Gia Nardini et al.   JOURNAL OF PUBLIC POLICY & MARKETING

Analyzing the Impact of the Leading Articles in the Journal of Advertising from Its First 50 Years: An Integrative Framework

(2022) Marla Royne Stafford et al.   JOURNAL OF ADVERTISING

Transformative Advertising Research: Reimagining the Future of Advertising

(2022) Lauren Gurrieri et al.   JOURNAL OF ADVERTISING

Breaking Gender Binaries

(2022) Martin Eisend et al.   JOURNAL OF ADVERTISING

Diversity and inclusion in advertising research

(2022) Martin Eisend et al.   International Journal of Advertising

Explaining Consumer Responses to Ethnic and Religious Minorities in Advertising: The Case of Israel and Germany

(2021) Anna Rößner et al.   JOURNAL OF ADVERTISING

How advertising got ‘woke’: The institutional role of advertising in the emergence of gender progressive market logics and practices

(2021) Karen Middleton et al.   Marketing Theory

Measuring, evaluating, and documenting social marketing impact

(2021) V. Dao Truong et al.   Journal of Social Marketing

How Pro-Social Purpose Agencies Define Themselves and Their Value: An Emerging Business Model in the Advertising-Agency World

(2021) Samantha LaVoi et al.   Journal of Current Issues and Research In Advertising

Sentiment analysis in hospitality and tourism: a thematic and methodological review

(2021) Fuad Mehraliyev et al.   International Journal of Contemporary Hospitality Management