JOURNAL OF ADVERTISING

Note: The following journal information is for reference only. Please check the journal website for updated information prior to submission.

Journal Title

J ADVERTISING

ISSN / eISSN

0091-3367 / 1557-7805

Subject Area

COMMUNICATION

BUSINESS

CiteScore

10.40

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CiteScore Ranking

Category	Quartile	Rank
Social Sciences - Communication	Q1	#12/493
Social Sciences - Business and International Management	Q1	#36/436
Social Sciences - Marketing	Q1	#28/203

Web of Science Core Collection

Science Citation Index Expanded (SCIE)	Social Sciences Citation Index (SSCI)
-	Indexed

Category (Journal Citation Reports 2023)	Quartile
BUSINESS - SSCI	Q2
COMMUNICATION - SSCI	Q1

Publisher

Taylor & Francis

Annual Article Volume

Open Access

Understanding Consumers’ Visual Attention in Mobile Advertisements: An Ambulatory Eye-Tracking Study with Machine Learning Techniques: (2023) Wen Xie, Mi Hyun Lee, Ming Chen, Zhu Han

Through the Partisan Looking Glass: Evidence of Asymmetric Credibility and Persuasion Effects of Unverified Negative Brand Information on Social Media: (2023) Niek Althuizen

Inclusive Advertising for a Better World: (2023) Giampaolo Viglia, Wan-Hsiu Sunny Tsai, Gopal Das, Iryna Pentina

Driving Impact through Inclusive Advertising: An Examination of Award-Winning Gender-Inclusive Advertising: (2023) Linda Tuncay Zayer, Catherine A. Coleman, Lauren Gurrieri

Inclusivity in Advertising: A Typology Framework for Understanding Consumer Reactions: (2023) Dean Charles Hugh Wilkie, Amelie Jay Burgess, Abas Mirzaei, Rebecca M. Dolan

Leveraging Social Media Advertising to Foster Female Consumers’ Empowerment and Engagement: The Role of Regulatory Mode: (2023) Felix Septianto, Frank Mathmann, Linda D. Hollebeek, E. Tory Higgins

Social Exclusion: A Bibliometric Analysis and Future Research Directions in Advertising: (2023) Yeyi Liu, Kshitij Bhoumik, Aulona Ulqinaku, Laura Grazzini

Body as a Process versus Body as an Object: The Consequences of How Larger-Bodied Women Are Portrayed in Health-Related Advertising: (2023) Deepika Naidu, Andrew W. Perkins, Elizabeth Howlett

Benefactor- versus Recipient-Focused Charitable Appeals: How to Leverage In-Group Bias to Promote Donations for Out-Group Recipients: (2023) Bingqing (Miranda) Yin, Yexin Jessica Li

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