How Pro-Social Purpose Agencies Define Themselves and Their Value: An Emerging Business Model in the Advertising-Agency World

Title
How Pro-Social Purpose Agencies Define Themselves and Their Value: An Emerging Business Model in the Advertising-Agency World
Authors
Keywords
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Journal
Publisher
Informa UK Limited
Online
2021-09-17
DOI
10.1080/10641734.2021.1949650

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