How advertising got ‘woke’: The institutional role of advertising in the emergence of gender progressive market logics and practices

Published 2021 View Full Article

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Title
How advertising got ‘woke’: The institutional role of advertising in the emergence of gender progressive market logics and practices
Authors
Keywords
-
Journal
Marketing Theory
Volume -, Issue -, Pages 147059312110351
Publisher
SAGE Publications
Online
2021-07-30
DOI
10.1177/14705931211035163
References
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