Effects of Live Streaming Proneness, Engagement and Intelligent Recommendation on Users' Purchase Intention in Short Video Community: Take TikTok (DouYin) Online Courses as an Example
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Title
Effects of Live Streaming Proneness, Engagement and Intelligent Recommendation on Users' Purchase Intention in Short Video Community: Take TikTok (DouYin) Online Courses as an Example
Authors
Keywords
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Journal
INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION
Volume -, Issue -, Pages 1-13
Publisher
Informa UK Limited
Online
2022-08-24
DOI
10.1080/10447318.2022.2091653
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