How B2B platform improves Buyers’ performance: Insights into platform’s substitution effect

Title
How B2B platform improves Buyers’ performance: Insights into platform’s substitution effect
Authors
Keywords
B2B marketing, Platform usage, Trust, Transaction theory, Performance
Journal
JOURNAL OF BUSINESS RESEARCH
Volume 143, Issue -, Pages 72-80
Publisher
Elsevier BV
Online
2022-01-29
DOI
10.1016/j.jbusres.2022.01.060

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