How B2B platform improves Buyers’ performance: Insights into platform’s substitution effect

标题
How B2B platform improves Buyers’ performance: Insights into platform’s substitution effect
作者
关键词
B2B marketing, Platform usage, Trust, Transaction theory, Performance
出版物
JOURNAL OF BUSINESS RESEARCH
Volume 143, Issue -, Pages 72-80
出版商
Elsevier BV
发表日期
2022-01-29
DOI
10.1016/j.jbusres.2022.01.060

向作者/读者发起求助以获取更多资源

Reprint

联系作者

Become a Peeref-certified reviewer

The Peeref Institute provides free reviewer training that teaches the core competencies of the academic peer review process.

Get Started

Ask a Question. Answer a Question.

Quickly pose questions to the entire community. Debate answers and get clarity on the most important issues facing researchers.

Get Started