Substitution effect of retailer store brand and manufacturer encroachment
Published 2021 View Full Article
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Title
Substitution effect of retailer store brand and manufacturer encroachment
Authors
Keywords
Manufacturer encroachment, Store brand, Substitution effect, Game theory, Supply chain management
Journal
INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS
Volume 239, Issue -, Pages 108208
Publisher
Elsevier BV
Online
2021-06-19
DOI
10.1016/j.ijpe.2021.108208
References
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