Human vs. AI: Understanding the impact of anthropomorphism on consumer response to chatbots from the perspective of trust and relationship norms
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Title
Human vs. AI: Understanding the impact of anthropomorphism on consumer response to chatbots from the perspective of trust and relationship norms
Authors
Keywords
Chatbot, Anthropomorphism, Trust, Relationship norms, Intention to switch
Journal
INFORMATION PROCESSING & MANAGEMENT
Volume 59, Issue 3, Pages 102940
Publisher
Elsevier BV
Online
2022-04-10
DOI
10.1016/j.ipm.2022.102940
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