The impacts of technological environments and co-creation experiences on customer participation

Published 2015 View Full Article

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Title
The impacts of technological environments and co-creation experiences on customer participation
Authors
Keywords
Social media, Co-creation experience, S–O–R framework, Task-relevant cues, Affection-relevant cues, Future participation intention
Journal
INFORMATION & MANAGEMENT
Volume 52, Issue 4, Pages 468-482
Publisher
Elsevier BV
Online
2015-02-10
DOI
10.1016/j.im.2015.01.008

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