Service customization in turbulent environments: Service business models and knowledge integration to create capability-based switching costs

Title
Service customization in turbulent environments: Service business models and knowledge integration to create capability-based switching costs
Authors
Keywords
Servitization, Service business model, Service customization, Market turbulence, Technological turbulence, Switching costs
Journal
INDUSTRIAL MARKETING MANAGEMENT
Volume 100, Issue -, Pages 1-18
Publisher
Elsevier BV
Online
2021-11-10
DOI
10.1016/j.indmarman.2021.10.010

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