Servitization experience measurement and the effect of servitization experience on brand resonance and customer retention
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Title
Servitization experience measurement and the effect of servitization experience on brand resonance and customer retention
Authors
Keywords
Servitization, Value-in-use, Service-dominant logic, Social identity theory
Journal
JOURNAL OF BUSINESS RESEARCH
Volume 130, Issue -, Pages 384-397
Publisher
Elsevier BV
Online
2020-03-19
DOI
10.1016/j.jbusres.2020.03.012
References
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