How chatbots' social presence communication enhances consumer engagement: the mediating role of parasocial interaction and dialogue

Authors

Keywords

Journal

Volume 15, Issue 3, Pages 460-482

Publisher

Emerald

Online

2021-06-18

DOI

10.1108/jrim-12-2019-0200

References

View 5 related references

Discuss science. Find collaborators. Network.

Join a conversation

The Peeref Institute provides free reviewer training that teaches the core competencies of the academic peer review process.

Get Started