Journal of Research in Interactive Marketing

Journal website Submission website

Note: The following journal information is for reference only. Please check the journal website for updated information prior to submission.

Journal Title

J RES INTERACT MARK

ISSN / eISSN

2040-7122 / 2040-7130

Subject Area

BUSINESS

CiteScore

12.60

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CiteScore Ranking

Category	Quartile	Rank
Business, Management and Accounting - Marketing	Q1	#19/203

Web of Science Core Collection

Science Citation Index Expanded (SCIE)	Social Sciences Citation Index (SSCI)
-	Indexed

Category (Journal Citation Reports 2023)	Quartile
BUSINESS - SSCI	Q1

Publisher

Emerald

Annual Article Volume

Open Access

Exploring the relationship between social media use and anti-luxury behavior: implications for interactive marketing strategies: (2023) Hoang Tran Phuoc Mai Le, Jungkun Park, Trang Thi Nguyen, Jeewoo Yun

Examining authenticity on digital touchpoint: a thematic and bibliometric review of 15 years' literature: (2023) Diem-Trang Vo, Nguyen Quynh Mai, Long TV Nguyen, Nguyen Hoang Thuan, Duy Dang-Pham, Ai-Phuong Hoang

Immersive gaming in the fashion arena: an investigation of brand coolness and its mediating role on brand equity: (2023) Suha Fouad Salem, Alshaimaa Bahgat Alanadoly, Mohammed Ali Bait Ali Sulaiman

Virtual ideality vs. virtual authenticity: exploring the role of social signals in interactive marketing: (2023) Chunhua Sun, Chenhui Ye, Changdan Li, Yezheng Liu

The relationship between AI stimuli and customer stickiness, and the roles of social presence and customer traits: (2023) Gang Li, Zhihuang Zhao, Lan Li, Yuanbo Li, Mengjiao Zhu, Yongxin Jiao

Social- or task-oriented: how does social crowding shape consumers' preferences for chatbot conversational styles?: (2023) Jiaji Zhu, Yushi Jiang, Xiaoxuan Wang, Suying Huang

Effects of relational embeddedness on users’ intention to participate in value co-creation of social e-commerce platforms: (2023) Liang Xiao, Jiawei Wang, Xinyu Wei

Physical or digital media: the mediating role of psychological ownership: (2023) Rusty Stough, Christian Graham

Richness and dynamics: how to improve virtual reality tourism adoption with virtual social clues: (2023) Jiaji Zhu, Yushi Jiang, Yedi Wang, Qiang Yang, Wei Li

Corporate digital responsibility (CDR) in the age of AI: implications for interactive marketing: (2023) Werner H. Kunz, Jochen Wirtz

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