Online selling through O2O platform or on your own? Strategic implications for local Brick-and-Mortar stores
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Title
Online selling through O2O platform or on your own? Strategic implications for local Brick-and-Mortar stores
Authors
Keywords
Retailing, Online-to-offline, Game theory, Delivery service
Journal
OMEGA-INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE
Volume -, Issue -, Pages 102424
Publisher
Elsevier BV
Online
2021-02-03
DOI
10.1016/j.omega.2021.102424
References
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