Impact of an “online-to-store” channel on demand allocation, pricing and profitability

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Title
Impact of an “online-to-store” channel on demand allocation, pricing and profitability
Authors
Keywords
Multi-channel strategy, Online-to-store service, Retailing, Service management
Journal
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
Volume 248, Issue 1, Pages 234-245
Publisher
Elsevier BV
Online
2015-07-14
DOI
10.1016/j.ejor.2015.07.014

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