Competitive Strategies for Brick-and-Mortar Stores to Counter “Showrooming”

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Title
Competitive Strategies for Brick-and-Mortar Stores to Counter “Showrooming”
Authors
Keywords
-
Journal
MANAGEMENT SCIENCE
Volume 64, Issue 7, Pages 3076-3090
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Online
2017-07-17
DOI
10.1287/mnsc.2017.2764

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