Effects of the most useful offline-online and online-offline channel integration services for consumers
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Title
Effects of the most useful offline-online and online-offline channel integration services for consumers
Authors
Keywords
Channel integration services, Omni-channel, Consumers' online shopping experience, Channel congruence, Latent moderated mediation
Journal
DECISION SUPPORT SYSTEMS
Volume -, Issue -, Pages 113522
Publisher
Elsevier BV
Online
2021-02-19
DOI
10.1016/j.dss.2021.113522
References
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