Cannibalization and competition effects on a manufacturer's retail channel strategies: Implications on an omni-channel business model

Published 2018 View Full Article

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Title
Cannibalization and competition effects on a manufacturer's retail channel strategies: Implications on an omni-channel business model
Authors
Keywords
-
Journal
DECISION SUPPORT SYSTEMS
Volume 109, Issue -, Pages 5-14
Publisher
Elsevier BV
Online
2018-02-01
DOI
10.1016/j.dss.2018.01.007

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