The Impact of Word of Mouth Sources on the Perceived Usefulness of an Innovation

Published 2013 View Full Article

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Title
The Impact of Word of Mouth Sources on the Perceived Usefulness of an Innovation
Authors
Keywords
-
Journal
JOURNAL OF PRODUCT INNOVATION MANAGEMENT
Volume 30, Issue 6, Pages 1112-1127
Publisher
Wiley
Online
2013-07-08
DOI
10.1111/jpim.12049
References
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