Personal Word of Mouth, Virtual Word of Mouth, and Innovation Use

Title
Personal Word of Mouth, Virtual Word of Mouth, and Innovation Use
Authors
Keywords
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Journal
JOURNAL OF PRODUCT INNOVATION MANAGEMENT
Volume 30, Issue 1, Pages 17-30
Publisher
Wiley
Online
2012-10-19
DOI
10.1111/j.1540-5885.2012.00983.x

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