The Impact of Word of Mouth Sources on the Perceived Usefulness of an Innovation

标题
The Impact of Word of Mouth Sources on the Perceived Usefulness of an Innovation
作者
关键词
-
出版物
JOURNAL OF PRODUCT INNOVATION MANAGEMENT
Volume 30, Issue 6, Pages 1112-1127
出版商
Wiley
发表日期
2013-07-08
DOI
10.1111/jpim.12049

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