Advanced Customer Analytics: Strategic Value Through Integration of Relationship-Oriented Big Data
Published 2018 View Full Article
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Title
Advanced Customer Analytics: Strategic Value Through Integration of Relationship-Oriented Big Data
Authors
Keywords
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Journal
JOURNAL OF MANAGEMENT INFORMATION SYSTEMS
Volume 35, Issue 2, Pages 540-574
Publisher
Informa UK Limited
Online
2018-05-16
DOI
10.1080/07421222.2018.1451957
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