Customer event history for churn prediction: How long is long enough?

Title
Customer event history for churn prediction: How long is long enough?
Authors
Keywords
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Journal
EXPERT SYSTEMS WITH APPLICATIONS
Volume 39, Issue 18, Pages 13517-13522
Publisher
Elsevier BV
Online
2012-07-15
DOI
10.1016/j.eswa.2012.07.006

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