What’s in a name? The effect of congruent and incongruent product names on liking and emotions when consuming beer or non-alcoholic beer in a bar

出版年份 2017 全文链接

标题

作者

关键词

Beer, Non-alcoholic beer, Emotions, Expectations, Label, Product name, Context of consumption

出版物

Volume 55, Issue -, Pages 58-66

出版商

Elsevier BV

发表日期

2016-08-23

DOI

10.1016/j.foodqual.2016.08.008

联系作者

Explore over 25,000 new funding opportunities and over 6,000,000 successful grants.

Explore

The Peeref Institute provides free reviewer training that teaches the core competencies of the academic peer review process.

Get Started