A hybrid advertising media selection model using AHP and fuzzy-based GA decision making

Published 2016 View Full Article

Authors

Keywords

Advertising media, AHP, Fuzzy linguistic, Genetic algorithms

Journal

NEURAL COMPUTING & APPLICATIONS

Volume 29, Issue 4, Pages 1153-1167

Publisher

Springer Nature

Online

2016-08-16

DOI

10.1007/s00521-016-2517-z

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