Planning a TV advertising campaign: A crisp multiobjective programming model from fuzzy basic data☆

Title
Planning a TV advertising campaign: A crisp multiobjective programming model from fuzzy basic data☆
Authors
Keywords
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Journal
OMEGA-INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE
Volume 38, Issue 1-2, Pages 84-94
Publisher
Elsevier BV
Online
2009-05-09
DOI
10.1016/j.omega.2009.04.004

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