A chance constraints goal programming model for the advertising planning problem

Published 2007 View Full Article

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Title
A chance constraints goal programming model for the advertising planning problem
Authors
Keywords
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Journal
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
Volume 192, Issue 2, Pages 382-395
Publisher
Elsevier BV
Online
2007-10-08
DOI
10.1016/j.ejor.2007.09.039

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